How the opportunity score is weighted
The calculator weights demand at 35%, inverse competition at 25%, normalized margin at 25%, and differentiation at 15%. It is a screening tool, not a forecast of future sales.
How to use the score
A higher score means the supplied inputs look stronger together. It does not prove product-market fit. Review the underlying evidence, test the offer, and monitor real conversion data before scaling.
FAQ
Where should demand and competition scores come from?
Use your own structured research or a credible research source. KAVOMAZ Scout is designed not to fabricate these values.
Can a low-score product still succeed?
Yes. The score only summarizes the inputs supplied. Brand strength, creative execution, distribution, timing, and other factors may not be captured.
Use KAVOMAZ Scout for unit economics, scoring, and scoped analysis history.